Sure, you can upload a picture to Instagram, Facebook or Twitter, but not enough people or companies utilize social media's video capabilities. Often, a video is more effective at grabbing your audience's attention. Today, video has become much more integrated into the major social media platforms. Twitter allows users to upload 240 seconds worth of video, Instagram raised its limit to one minute, and Facebook will allow a maximum of 45 minutes. Using video on your social media channels could be the simple marketing tool you need. So if a picture is worth a thousand words, imagine what a video is worth.

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